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Competitive Overview

Purpose

  • Help Sales colleagues better position the company’s product to prospective customers as meaningfully different from competitors

Results

  • Eliminated Sales colleagues’ confusion about meaningful points of distinction during conversations with prospective customers

My Role

  • Established scalable process to capture, summarize, share, and train Sales colleagues on competitors

  • Monitored competitors 

  • Captured and reported on competitive information to fill the unique needs of the following functions: Sales, Product Management, Marketing, Public Relations and Customer Service

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