top of page
Competitive Overview
Purpose
-
Help Sales colleagues better position the company’s product to prospective customers as meaningfully different from competitors
Results
-
Eliminated Sales colleagues’ confusion about meaningful points of distinction during conversations with prospective customers
My Role
-
Established scalable process to capture, summarize, share, and train Sales colleagues on competitors
-
Monitored competitors
-
Captured and reported on competitive information to fill the unique needs of the following functions: Sales, Product Management, Marketing, Public Relations and Customer Service
bottom of page