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Industry Journal Article
Purpose
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To increase profile with target market communities by being published in credible (i.e., juried) association journals
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To establish positive brand association by highlighting work for a customer named to Forbes’ Top 50 companies
Results
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Published a series of articles in several professional associations that were key to the target market
My Role
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Identified and successfully “pitched” story to journal
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Established and maintained relationships with influential journalists, editors and freelancers
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Wrote the article in line with the journal’s language guide
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Stickhandled the article with the customer’s PR group
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