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Industry Journal Article

Purpose

  • To increase profile with target market communities by being published in credible (i.e., juried) association journals

  • To establish positive brand association by highlighting work for a customer named to Forbes’ Top 50 companies

Results

  • Published a series of articles in several professional associations that were key to the target market

My Role

  • Identified and successfully “pitched” story to journal

  • Established and maintained relationships with influential journalists, editors and freelancers

  • Wrote the article in line with the journal’s language guide

  • Stickhandled the article with the customer’s PR group

Industry journal arrticle (Ex11).jpg

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