top of page
Strategic Alliance Co-Branding Initiative
Purpose
-
To be seen by the target market as forward-thinking by translating new/complex legislation into practical and instantly actionable activities
-
To receive warm introductions into new markets by initiating a co-branding alliance with industry leaders
Results
-
Published marketing assets that generated press coverage in journals/blogs within the new markets
-
Established the company as a reliable strategic partner
-
Distinguished the company as uniquely skilled (and connected) versus competitors
My Role
-
Identified, recruited and secured the alliance partners
-
Project managed the development, promotion and measurement of the co-branded marketing assets
bottom of page