• Strengthened relationships with 60 market influencers and initiated a new referral program

• Generated 35 referrals within four weeks

My Role

• Owned the project from concept through rollout/measurement

• Developed roundtable question guides

• Recruited, screened, and briefed roundtable participants

• Co-facilitated roundtable sessions

• Organized site logistics

• Wrote and presented the report

• Oversaw promotion of report to prospective clients, referral partners and media