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Buyer Personas and Buyer Journey Map


  • Increase and accelerate Sales colleagues’ ability to build a strong rapport with the different types of buyers


  • Reduced average time to move sales along the funnel by 30%+

My Role

  • Interviewed Sales colleagues and customers

  • Developed question guides for the multiple stakeholders

  • Developed structured, wrote and trained Sales colleagues

  • Oversaw document layout/design

  • Monitored use of sales enablement documents

  • Reported on results using these sales enablement documents

Buyer persona and buyer journey map.png
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