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Buyer Personas and Buyer Journey Map
Purpose
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Increase and accelerate Sales colleagues’ ability to build a strong rapport with the different types of buyers
Results
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Reduced average time to move sales along the funnel by 30%+
My Role
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Interviewed Sales colleagues and customers
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Developed question guides for the multiple stakeholders
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Developed structured, wrote and trained Sales colleagues
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Oversaw document layout/design
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Monitored use of sales enablement documents
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Reported on results using these sales enablement documents
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