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Press Releases
Purpose
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Get press “pick-up” by targeted industry journals
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Increase retention of key customers
Results
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Received follow-up inquiries by over 90% of targeted journals
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Received press coverage by over 80% of targeted journals
My Role
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Write press releases
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Project manage internal/external sign-off for press releases
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Manage the time and distribution of the press releases
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Identify/prime key members of the media
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Train subject matter experts on speaking with the media
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Serve as company spokesperson/give media interviews
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Track and report on media uptake
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