top of page
Recruitment Brochure
Purpose
-
To increase the volume of top of the “recruitment funnel” by 4% of students new to the profession
-
To lower the cost of acquisition for each “hand raiser”
Results
-
Increased the number of top of funnel “hand raisers” by 30%+
-
Reduced the acquisition cost for “hand raisers” by 11%
My Role
-
Worked with HR to develop the “recruitment brand”
-
Worked with HR to create a calendar of recruitment events
-
Wrote all recruitment materials (including brochure)
-
Oversaw design and layout of recruitment materials
-
Worked with HR to track effectiveness of recruitment materials
bottom of page