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Recruitment Brochure

Purpose

  • To increase the volume of top of the “recruitment funnel” by 4% of students new to the profession

  • To lower the cost of acquisition for each “hand raiser”

Results

  • Increased the number of top of funnel “hand raisers” by 30%+

  • Reduced the acquisition cost for “hand raisers” by 11% 

My Role

  • Worked with HR to develop the “recruitment brand”

  • Worked with HR to create a calendar of recruitment events

  • Wrote all recruitment materials (including brochure)

  • Oversaw design and layout of recruitment materials

  • Worked with HR to track effectiveness of recruitment materials

Recruitment brochure (Ex19).png

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