• Acquire 5,000 contest entrants in 60 days

• Expand the depth of customer data

• Establish a benchmark for social media campaigns

Results

• Acquired over 14,000 contest entrants

• Expanded customer data to include buying behaviours

• Built brand following on Facebook, Twitter and Instagram

My Role

• Contributed to the contest strategy

• Wrote the content for the social media platforms

• Wrote the music for the contest