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Blog Articles


  • As part of a digital lead generation campaign, this 10-part blog series aimed at bringing in 15 MQLs (defined as fully BANT-qualified)

  • Involve subject matter experts (SMEs) in marketing


  • The 10-part blog series generated over 40 MQLs

  • Seven of the MQLs converted to clients and brought in over $300,000 net new revenues over two quarters

My Role

  • Designed digital lead generation campaign

  • Worked with the Sales team to define MQLs criteria/scoring

  • Conducted research to ensure “keyword strings” were aligned with Google searches for relevant topics

  • Interviewed SMEs to capture their insights

  • Wrote the blogs after having defined the “brand voice”

Blog articles (Ex4).jpg
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