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Blog Articles
Purpose
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As part of a digital lead generation campaign, this 10-part blog series aimed at bringing in 15 MQLs (defined as fully BANT-qualified)
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Involve subject matter experts (SMEs) in marketing
Results
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The 10-part blog series generated over 40 MQLs
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Seven of the MQLs converted to clients and brought in over $300,000 net new revenues over two quarters
My Role
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Designed digital lead generation campaign
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Worked with the Sales team to define MQLs criteria/scoring
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Conducted research to ensure “keyword strings” were aligned with Google searches for relevant topics
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Interviewed SMEs to capture their insights
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Wrote the blogs after having defined the “brand voice”
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