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Industry White Paper


  • Generate 100+ MQLs

  • Reinforce reputation as first-to-market thought-leadership

  • Generate positive press coverage with targeted publications


  • 3,500 MQLs over 18 months

  • 1,200 senior marketers/I.T. professionals used the whitepaper

  • Press coverage of the whitepaper increased by 300%+

My Role

  • Designed digital lead generation campaign

  • Worked with the Sales team to define MQLs criteria/scoring

  • Conducted customer, market and competitive research

  • Interviewed industry SMEs to capture their insights

  • Wrote the whitepaper

  • Project managed layout, design, production and promotion

Industry white paper (Ex5).jpg
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