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Best Practices White Paper

Purpose

  • Increase positive brand association by 3%

  • Improve brand recognition by 1%

  • Entrench competitive position as “subject matter authority” with key target segments

Results

  • Increased positive brand association by 14%

  • Improved brand recognition by 32%

  • Confirmed position as “subject matter authority”

My Role

  • Conducted customer research to identify best practices

  • Wrote the white paper

  • Project managed layout, design, and promotion

  • Oversaw promotion and KPI measurement

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