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Customized proposal/brochure

Purpose

  • Improve close rate of mid- to late-stage prospects by 10%

  • Reduce the time to close of mid-to late-stage prospects by 20%

Results

  • Improved close rate of mid- to late-stage prospects by 60%+

  • Increased sales from 12 to 24 weeks to under 2 weeks

My Role

  • Owned the project from concept through rollout/measurement 

  • Created prospect question guides

  • Coached subject matter experts on how/when to use this tool

  • Trained subject matter experts on integration with CRM

  • Structured/wrote customized prospect content

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