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Business Success Stories
Purpose
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Increase key “building blocks” of trust with members of the target market
Results
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Increased perception of the organization being empathetic (measured with “unassisted association”)
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Increased perception of the organization recognizing the target market’s key priorities/challenges (measured with “unassisted association”)
My Role
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Conducted market research to identify issues
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Interviewed subject matter experts
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Wrote the white paper
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Project managed layout, design, and promotion
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Oversaw KPI measurement
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