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Business Success Stories

Purpose

  • Increase key “building blocks” of trust with members of the target market

Results

  • Increased perception of the organization being empathetic (measured with “unassisted association”)

  • Increased perception of the organization recognizing the target market’s key priorities/challenges (measured with “unassisted association”)

My Role

  • Conducted market research to identify issues

  • Interviewed subject matter experts

  • Wrote the white paper

  • Project managed layout, design, and promotion

  • Oversaw KPI measurement

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