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Lead generation campaign with SEO-optimized microsite and video
Purpose
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Generate up to 50 new MQLs
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Validate value proposition and tone of voice
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Establish campaign benchmarks
Results
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Over 600+ completed forms
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100+ MQLs
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Value proposition confirmed
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Overwhelming approval of TOV
My Role
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Oversaw the video’s creative design
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Directed webpage production
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Oversaw SEM/social media pilots to validate messages
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