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Lead generation campaign with SEO-optimized microsite and video


  • Generate up to 50 new MQLs 

  • Validate value proposition and tone of voice

  • Establish campaign benchmarks


  • Over 600+ completed forms

  • 100+ MQLs

  • Value proposition confirmed

  • Overwhelming approval of TOV

My Role

  • Oversaw the video’s creative design

  • Directed webpage production

  • Oversaw SEM/social media pilots to validate messages

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