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Mini case studies


  • To increase the conversion rate from “interested” prospects to “booked meeting” -- thereby further qualifying leads and increasing the speed of the sale -- by 10%.


  • Increased sales velocity by over 30%

  • Reduced the effort spent on “hand-raisers” who weren’t truly BANT-qualified by 40+%

My Role

  • Researched, structured and wrote the case studies

  • Stickhandled clients’ multiple approvals

  • Project managed the design and layout

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